Evaluation Part 1

I was working to create a music video with a minimum of 3 minutes, using editing, transitions and effects. Also we were making a magazine advert and digipak which would be used to sell and promote the artist and the music video. This was initally done by creating a moodboard.

The artist was a man named Solo, whom we found on a website called http://www.unsigned.com/. When we first started the project we tried to receive permission from him but by the time we realised that he would not be replying, we had progressed too far into the project to choose a new song and come up with a completely new idea.


The music genre that was chosen was Soul/RnB which fit in very well with our age group so we were able to come up with good, different ideas, which is what attracted us to the artist.

Initially my own idea was to create a children’s TV drama, but after seeing my partner’s idea I had decided that I would like to do a music video. After careful consideration we found that we would prefer to improvise at some stages rather than sticking to a specific shot list.

Production Log Week 15

Production Log Week 14

Final Music Video; Solo - Solo 'Ver Now

Final Digipak

This is the inside cover of our Digipak.

This is the outside cover of our Digipak.

Final Magazine Advert

Job Allocations; What Actually Happened

Mood Board: Shani
Music Video Analysis: Me... 3 Done (Taio Cruz, Drake, Enrique)
Audience Research Survey: Both
Focus Group: Both
DVD Cover Analysis: Me... 2 Done (M.J, Young Money)
DVD Cover Analysis: Shani... 1 Done (Linkin' Park + Jay-Z)
Magazine Advert Analysis: Shani... 3 Done (Kanye West, La Roux, 50 Cent)
Audience Reseach Analysis: Me
Treatment: Shani
Song Lyrics: Shani
Magazine Advert Analysis (Extra): Shani
Flatplans: DVD Digipak Front & Back Cover Analysis: Shani
Flatplans: Magazine Advert Analysis: Me
Shot List: Shani

Snow Day / Extended Deadline

Our deadline has been extended as the school is closed due to snow.

We've got the 3 minutes on the timeline and everything looks good, we just needed to add our visual effects and some transitions today but now we can't until tomorrow.

Production Log Week 13

Production Log Week 12

Production Log Week 11

Production Log Week 10

Production Log Week 9

Production Log Week 8

Production Log Week 7

Production Log Week 6

Ancillary Background Experiment

Here i just created 4 different backgrounds with a primary black background but tried out 4 different brushes to create a sense of purple to go with our house colours, from here we will pick which background to use for our DVD cover and magazine advert.

Evening Before London Filming Shots

Tomorrow we go to Embankment + Millennium Bridge to film some narrative shots for our music video. What came to mind just now was a music video i saw a few years ago, couldn't remember the title and artist and first but after searching for it i found it.

Sugababes - About you now



This video focuses on the narrative and performance elements, using two characters during the narrative, who are looking for each other through the streets of london, to meet up, as they know how they feel about each other now. That's why i remember this video so clearly, because it was shot through a few streets of london, which is very relative to our music video during our narrative as the artist and the females lead walk alone across embankment.

Millennium bridge is also a setting for this video which makes it all the more relevant.

This video also takes a lot of shots which are just to fill in the instrumental of the lyrics, such as pans so quickly everything is missed but connotes a rush. I want to create the opposite of this by making everything feel slow and almost painful, to emphasise the feelings of the two characters.