Evaluation Part 1

I was working to create a music video with a minimum of 3 minutes, using editing, transitions and effects. Also we were making a magazine advert and digipak which would be used to sell and promote the artist and the music video. This was initally done by creating a moodboard.

The artist was a man named Solo, whom we found on a website called http://www.unsigned.com/. When we first started the project we tried to receive permission from him but by the time we realised that he would not be replying, we had progressed too far into the project to choose a new song and come up with a completely new idea.


The music genre that was chosen was Soul/RnB which fit in very well with our age group so we were able to come up with good, different ideas, which is what attracted us to the artist.

Initially my own idea was to create a children’s TV drama, but after seeing my partner’s idea I had decided that I would like to do a music video. After careful consideration we found that we would prefer to improvise at some stages rather than sticking to a specific shot list.