How does the band's typography and visual appearance differ?
As you can from both of the logos, the colour theme of both bands are the same, but Hadouken does this to allow fans to create their own colour schemes. The typography of Gallows logo looks like a font that would be used for tattoo's, whereas Hadouken's logo has a sharp bubble around it with an exclamation mark, which is used in comics.
How does the band's merchandising differ?
On the Gallows website you can see that they are selling t-shirts, hats, hoodies and jeans. The majority of these items are only available on the US website which could mean they are aiming more towards an American audience. On the Hadouken website you can see that they are selling t-shirts, badges, bags, and also mp3's. Also they are selling bundles, where most of these items are available in one package. It is clear that Hadouken are more passionate about the merchandise their fans have, as there is so much available.
On the Gallows website you can see that they are selling t-shirts, hats, hoodies and jeans. The majority of these items are only available on the US website which could mean they are aiming more towards an American audience. On the Hadouken website you can see that they are selling t-shirts, badges, bags, and also mp3's. Also they are selling bundles, where most of these items are available in one package. It is clear that Hadouken are more passionate about the merchandise their fans have, as there is so much available.
How do these differences increase their appeal to their differing niche audiences?
Looking at the Gallows logo, it is obvious to see that there is an aspect of tattoos involved in their target audience. To appeal even more to their audience, the lead singer of the group creates all the artwork for the merchandise which is available to fans. This will make the fans feel more involved with the band as they are wearing the lead singer's artwork. Hadouken allow their fans to buy white merchandise along with pens, this allows them to make the merchandise any colour they want. This appeals to their target audience because it allows them to be creative and have a range of bright colours.
Considering the range of ancillary products available for both brands identify three other products you would develop to help each band's brand.
Looking at the merchandise that is available for Gallows fans, one product I would develop is a guitar. The design on the guitar will be made by the lead singer of Gallows which will keep in the brand idea. I would also develop a Biography of each member of the band so that the fan's can become more involved with their lives. I would also do a competition where 5 lucky fans will get the chance to spend a week with Gallows. Looking at the merchandise that is available for Hadouken fans, one product I would develop are fully white trainers with the Hadouken logo on. This goes with the brand idea of allowing the fans to create their own colour scheme for the band's merchandise. Another product I would develop is cups and mugs with pictures of the band with the logo on them. I would also develop a tour DVD where each member of the band carries around a camera when the band are on tour and the fans can see the life of the band.
Looking at the merchandise that is available for Gallows fans, one product I would develop is a guitar. The design on the guitar will be made by the lead singer of Gallows which will keep in the brand idea. I would also develop a Biography of each member of the band so that the fan's can become more involved with their lives. I would also do a competition where 5 lucky fans will get the chance to spend a week with Gallows. Looking at the merchandise that is available for Hadouken fans, one product I would develop are fully white trainers with the Hadouken logo on. This goes with the brand idea of allowing the fans to create their own colour scheme for the band's merchandise. Another product I would develop is cups and mugs with pictures of the band with the logo on them. I would also develop a tour DVD where each member of the band carries around a camera when the band are on tour and the fans can see the life of the band.
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