Target Audience
Age: I think that the age of the target audience is 18-25. I believe this is the age because the type of music which the band creates is very upbeat and has high energy dancing involved.
Gender: I think due to the fact that all of the members of Gallows are males, the target audience will also be males.
Ethnicity: I think although Gallows are originally a British band, I believe they are aiming at an American audience. This is because the US version of their website is in much more detail than the UK site.
Hobbies and Interests: I think people that are into tattoo's and also guitar playing are who Gallows are aiming their music at.
Current Media Consumption: This could be other bands within the same genre, also watching music channels who play the same music.
Gender: I think due to the fact that all of the members of Gallows are males, the target audience will also be males.
Ethnicity: I think although Gallows are originally a British band, I believe they are aiming at an American audience. This is because the US version of their website is in much more detail than the UK site.
Hobbies and Interests: I think people that are into tattoo's and also guitar playing are who Gallows are aiming their music at.
Current Media Consumption: This could be other bands within the same genre, also watching music channels who play the same music.
Uses And Gratifications
Entertainment: For entertainment I believe that the band like to interact with the audience which would make them more likeable. Information/Surveillance: I think the Gallows website allows fans to find out about events, and with the band being on Twitter this helps the band to get more fans as they can feel closer to the band.
Personal Identity: I think the involvement in tattoos within the band and audience allows them to have their own identity, also with the branded merchandise that is also available.
Social Relationships: I think the involvement with tattoos allow the fans to have social relationships that other fans may not have when supported their band.
Entertainment: For entertainment I believe that the band like to interact with the audience which would make them more likeable. Information/Surveillance: I think the Gallows website allows fans to find out about events, and with the band being on Twitter this helps the band to get more fans as they can feel closer to the band.
Personal Identity: I think the involvement in tattoos within the band and audience allows them to have their own identity, also with the branded merchandise that is also available.
Social Relationships: I think the involvement with tattoos allow the fans to have social relationships that other fans may not have when supported their band.
Task 2
Why are music videos increasingly important when promoting an artist?
Music videos are important because they give the audience of the music video an idea of the band. This could be the type of music they play, their hobbies and interests and what they believe in. This is vital because this could influence any type of potential audience to listen to more of their music. All of this combined would then also increase their sales and fan base.
What are the three types of music video?
Conceptual music videos are music videos that have visuals that are appropriate to the tempo of the song which is being played. For example this could dance moves that in time with the beat of the music.
Narrative music videos are music videos that tell a story. This could be through the actions of the actors involved in the music video.
Performance music videos are music videos that capture a live performance of a band or an artist. For exmaple this is widely used with metal, punk and country genres.
Why is branding a band or artist especially important when marketing towards niche subcultures?
Branding a band or artist is especially important because it allows the fans to become distinguished from other bands or artists. The fans know that they are supporting a band or artist who doesn't appeal to everyone but the bands know that with branding they may be able to market towards people who are not already fans. Also the unique style of the band or artist can be very influencial for the potential fans which helps to gain more fans. Without branding and it will be virtually impossible for people to find out about the band so it is essential.
How does branding 'from within the band' increase the appeal to a niche, subculture based audience?
Branding 'from within the band' increases the appeal because the fans will feel much closer to the band. This is good for the fans because the close interaction will make them feel like the band or artist actually care about them. This helps the band to form their identity and to be unique. Most fans are very passionate about the band they support being closer to them helps that much more. For example the lead singer of Gallows creates all art work etc. for the merchandise that is sold to fans.
Music videos are important because they give the audience of the music video an idea of the band. This could be the type of music they play, their hobbies and interests and what they believe in. This is vital because this could influence any type of potential audience to listen to more of their music. All of this combined would then also increase their sales and fan base.
What are the three types of music video?
Conceptual music videos are music videos that have visuals that are appropriate to the tempo of the song which is being played. For example this could dance moves that in time with the beat of the music.
Narrative music videos are music videos that tell a story. This could be through the actions of the actors involved in the music video.
Performance music videos are music videos that capture a live performance of a band or an artist. For exmaple this is widely used with metal, punk and country genres.
Why is branding a band or artist especially important when marketing towards niche subcultures?
Branding a band or artist is especially important because it allows the fans to become distinguished from other bands or artists. The fans know that they are supporting a band or artist who doesn't appeal to everyone but the bands know that with branding they may be able to market towards people who are not already fans. Also the unique style of the band or artist can be very influencial for the potential fans which helps to gain more fans. Without branding and it will be virtually impossible for people to find out about the band so it is essential.
How does branding 'from within the band' increase the appeal to a niche, subculture based audience?
Branding 'from within the band' increases the appeal because the fans will feel much closer to the band. This is good for the fans because the close interaction will make them feel like the band or artist actually care about them. This helps the band to form their identity and to be unique. Most fans are very passionate about the band they support being closer to them helps that much more. For example the lead singer of Gallows creates all art work etc. for the merchandise that is sold to fans.
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